Brief Biography
Alex is a people-focused leader who thrives at building and inspiring high-performing teams and at fostering cross-functional collaboration to achieve ambitious & transformative goals.
Alex currently serves as Chief Digital Information Officer at ADEC Group in the United Arab Emirates. He is responsible for digital transformation and technology strategy and for driving double digit annual business growth together with the Business CEOs.
In 2021 and 2022, Alex was part of the Executive Leadership team at Education Perfect, that sold the EdTech scale-up to KKR for USD 250m.
From 2015 till 2020, Alex served as SVP Digital at Emirates Airlines, being responsible for all customer facing digital channels, for Product Management, Web & Mobile Development, Digital Analytics & Data and Digital Marketing.
Alex holds a Master in Business Administration (MBA) from the University of Iowa.
Achievements
Alex's biggest achievements are the high-performing teams he has built. He is a people-focused leader who serves his team and strives for excellence.
At Emirates airline, Alex created a personalized and connected experience across all digital channels leveraging data and modern technologies, including the award winning Emirates app.
At Education Perfect, Alex was part of the Executive Leadership Team that scaled the business internationally and sold it to KKR for USD 250m.
Competencies
Leadership
Business and Technology Transformation
eCommerce and Marketing Technology
Data platform development & Analytics
Cybersecurity
Cloud computing
Team building
Change Management