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Neural Network Marketing: A Must-Have in Your Marketing Budget or Just Hype

Neural Network Marketing: A Must-Have in Your Marketing Budget or Just Hype
In which cases it is worth setting a budget for GEO/AEO, how this channel differs from SEO and contextual advertising, and why it is now an investment in brand capital rather than in quick sales – we tell you in the article.

The service is still being formed, but the question is already facing every marketing director: what to do with this new trend and whether the business needs it. To answer it, you do not need to wait for the market to settle down – it is enough to understand the logic of the channel and clearly define your goals.
Rishikesh Singh

Rishikesh Singh

Vice President - IT & Digital
Grasim Industries Ltd ( Domestic Textiles)

Cases of the community members

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Aibol Bizhanov
AibolBizhanov
Project Manager
"National Information Technologies" JCS
Customer "National Information Technologies" JCS
IT provider National Information Technologies
Majid Khan
MajidKhan
Group CIO
U&I Group - Brand owner of J. (Junaid Jamshed), Almirah and Cast & Crew
Customer U&I Group - Brand owner of J. (Junaid Jamshed), Almirah and Cast & Crew
IT provider aSs
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Global CIO announces the results of the “Top 100 IT Leaders 2026”

The international professional IT community Global CIO has announced the results of the “Top 100 IT Leaders 2026” project, which brought together digital transformation leaders, CIOs, CTOs, and other senior IT executives from around the world. The project became not only a platform for professional recognition, but also a reflection of the growing role of professional communities in the development of digital transformation worldwide. Today, IT communities create an environment for sharing practical experience, discussing complex technology challenges, and supporting new leaders who are shaping the future of the industry.

Tests have shown that not all WAFs are equally useful

RUTEST, a leader in IT/IS solutions and infrastructure testing, explained why not all WAFs are equally useful. A WAF is designed to effectively block malicious attacks at the entrance to cloud applications and proactively identify potential threats through signature and behavioral analysis of incoming traffic.

Hyperautomation of business processes based on the integration of RPA and agent AI

Over the past few decades, the concepts of digital transformation, robotic process automation (RPA), and artificial intelligence have evolved from experimental technologies into comprehensive interdisciplinary scientific and methodological concepts recognized by both academic science and the business community.

A new personal account and a new personal track on Global CIO

We've updated the user account on the Global CIO portal. This isn't just a simple interface overhaul; we've developed a completely new system that allows you to earn points for active participation in the community, receive bonuses for reaching the next level, and clearly track your progress in your Personal Track.

How to turn an IT project into a business project with proven economic impact

Denis Saltykov, Business Architect and Head of the Operational Efficiency Practice at a major IT consulting firm, explains how to stop justifying IT projects through system implementation alone and start speaking with business in the language of goals, effects, and measurable results. Businesses invest not in automation, but in improving their performance. That means an IT director's job is not just to select a system — it's to prove what problem it solves, what impact it delivers, and why this particular path leads to results.

How the CIO role is shifting from technical support to business value creation — and what this means for IT teams

Zeeshan Noorani, PMO Director for Development and IT Technologies at Lemana PRO, explains how the CIO role is shifting from technical support to business strategy. The article covers IT business metrics, stakeholder communication, team mindset change, and cases where culture mattered more than tools.

Digital Transformation in the Middle East and North Africa (MENA): AI, Smart Investments

The Middle East and North Africa (MENA) region is undergoing one of the most ambitious and state-orchestrated digital transformations in the world. What was once primarily associated with hydrocarbons and trade corridors is now positioning itself as a global innovation hub built on artificial intelligence, advanced connectivity, cloud computing and sovereign digital infrastructure.

How IT leaders Really Learn: Personal Strategies and Hacks from CIOs

At one of the live discussions of the IT Leaders Club "Personal EdTech: how IT directors build their strategy for continuous learning", leaders from large companies spoke honestly about how they actually organize their learning: what works, what they abandon halfway through, and how they manage not to fall behind the business agenda.

Key Challenges for CIOs in 2026: Strategy, Governance, and AI at Scale

This summary draws on a Global CIO community panel discussion on how the CIO role is changing as AI moves from experimentation to execution. Across industries and regulatory environments, AI was framed not as a standalone technology agenda, but as a business issue shaped by governance, security, operating models, workforce readiness, and the ability to scale with control. A central theme was that CIOs are no longer expected simply to support implementation. They are increasingly expected to align technology with business priorities, manage risk, and turn AI ambition into business results.

Mass implementation of AI in the processes of the logistics company. How forecasting, LLM and RAG became part of everyday work

PEC with 80+ IT systems has implemented AI in business processes. Anton Sluchenkov, Director of the Data Development and Visualization Department, demonstrates the solutions: ML predictions with an accuracy of 95%, CRM auto-filling from calls using GPT OSS 20B, a RAG chatbot for operators, and a graph of connections in Neo4j. The article explains how a unified ML pipeline works, why a two-step classification is necessary for 180 topics, and the purpose of a vector storage.

Secrets of Optimizing the IT Budget Without Losing Key Employees

Optimizing the IT budget in 2025–2026 has become a key task for CIOs worldwide. Budgetary pressure has intensified: companies must maintain technology efficiency, advance digital initiatives, and at the same time retain specialists amid strong competition for talent.

Vietnam 4.0: why this country stopped being a "factory" and became an industrial platform

A few years ago Vietnam was most often mentioned as a cheaper alternative to China. Today that formula is rapidly becoming obsolete. The country is moving into a different league: from a model of large-scale manufacturing to a model of managed, digital and technologically mature industry. And it is precisely this that makes Vietnam one of the most interesting markets for Industry 4.0 in Southeast Asia.

Intelligent Metallurgy: How AI Is Changing Processes

Svetlana Potapova, Head of Artificial Intelligence Cluster at a major steel manufacturing company, talks about the implementation of AI in metallurgy: automatic control accelerated rolling by 50%, computer vision increased productivity by 5%, and the adoption rate was 90%.

How to Bring Artificial Intelligence Out of the Shadows and “Tame” It

While companies are considering introducing corporate AI tools, employees are taking action on their own. The trend of “shadow artificial intelligence” — using external AI services without IT department or security approval — is gaining momentum.

Global CIO Professional IT Community Announces the Winners of the International Competition "Project of the Year – 2025"

On January 30, 2026, the winners of the international 'Project of the Year' contest were announced during the online Awards Ceremony. The contest provides IT leaders from around the world with a unique opportunity to showcase their achievements and gain recognition from their peers. It was organized by the international professional IT community Global CIO.

Personal achievements as fuel for professional growth

How do personal athletic achievements impact the professional effectiveness of IT managers? Yuriy Glushchenko, CIO of iStapel and founder of SigmaSport.pro, joined experts and practitioners to discuss the connection between regular training and the ability to manage complex projects without burnout. This article features the experiences of participants in the Global CIO summer challenge and an honest conversation about when sport becomes a working tool.

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