How Digital Transformation Fueled Retail Growth in Pakistan
19 May 2025
Mine Save Mart, a major cash & carry retail chain in Pakistan, implemented a large-scale digital transformation to improve operational efficiency, customer experience, and overall performance. In his presentation, Muhammad Shafique, Head of IT at Mine Save Mart and a certified Microsoft Dynamics expert, presented a detailed case of implementing Dynamics 365 and complementary digital tools across 300+ locations. This resulted in an 18% sales increase within six months, a 30% reduction in supply cycle time, and full tax compliance — all achieved through a data-driven, customer-centric approach.
Setting the Stage: Who’s Behind the Transformation
Muhammad Shafique brings over 14 years of experience in IT and finance, with multiple Microsoft certifications and extensive work in project management and enterprise solutions. Under his leadership, Mine Save Mart transitioned from a traditional on-premises setup to a modern ERP-based digital ecosystem.
Mine Save Mart Highlights:
- 300+ outlets across major cities like Islamabad, Lahore, and Rawalpindi
- 40 billion PKR product portfolio
- Leading value-driven retail chain in Pakistan
The Imperative for Change: Why Digital, Why Now
As customer expectations evolved and competition intensified, Mine Save Mart recognized the urgent need to modernize. The company's digital transformation initiative wasn’t just a tech upgrade — it was a strategic overhaul of how the company could improve agility, responsiveness, and efficiency in its retail operations.
The primary goals of the transformation were to better understand and segment their customer base, define an effective digital strategy, and optimize operations through data. This meant rethinking everything from inventory planning and store layouts to how merchandising decisions were made — all powered by real-time analytics.
