Uzum's Blueprint: Scaling a Unicorn, and Powering a Nation's Digital Leap
14 October 2025
17 million users, one ecosystem. How do you keep it stable while scaling fast? COO Roman Lavrentiev shares Uzum's operational reality: integrating fintech with e-commerce (50%+ of turnover through own payments), synchronizing service teams, and hiring when talent is scarce. What worked and what didn't building Uzbekistan's first tech unicorn.