AI Agents in Retail: A New Customer Experience Architecture

12 December 2025

Medicine

ASOS's virtual stylist increased the average order value by 28%, and Amazon learned to buy products from third-party sites, keeping customers in the ecosystem—but behind these successes lie billion-dollar failures and lawsuits. Petr Lukyanchenko examines why 80% of companies fail when implementing AI agents and why the system's architecture is more important than the model itself. From autonomous shopping to discriminatory algorithms, these are real-world examples of the technology that's changing retail right now.