How to launch digital mortgage lending products. The case of Freedom Holding Group


Vadim Atamanenko - CIO Freedom Holding Group. Freedom Holding Group is a large holding that includes a bank, brokers, insurance, etc.

The company is based in the USA. Previously, there was also an office in Russia, but due to the prevailing circumstances, working with it became more complicated.

Freedom Holding Group has many digital products. One example is digital mortgages. This project works in Kazakhstan. What does this mean?

A person who enters the site and fills out a questionnaire, namely the name and phone number, within a short time, can already pick up the keys to his new home.

The company began to study analogues that exist in IT developed countries. Unfortunately, the process was only 30% automated. Therefore, the company began to implement its own, completely new idea.


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