Discovering the Significance of PR for CIOs: Insights from Kirill Alifanov


Kirill Alifanov, ex-CIO of Unipro, Rusagro, Uralkali, and a lecturer of the   "Advanced IT Director Courses" program at HSE.

​​As businesses increasingly rely on technology for their operations, the role of CIO has become more crucial. However, despite the importance of their work, CIOs often need help communicating the value of their contributions to the wider organization. This is where PR can play a vital role, helping CIOs to build their personal brand and demonstrate the strategic importance of digital transformation to both internal and external stakeholders.

We invited Kirill Alifanov, ex-CIO of Unipro, Rusagro, and Uralkali, to share life hacks on utilizing basic communication tools to reach professional goals successfully.

Why PR is essential in the Tech industry? What do necessary communication practices usually include? And how to adapt these approaches for both primary directions of public relations — internal and external? Discover useful insights in the interview with Kirill Alifanov. The video is available exclusively to registered members of Global CIO.

18 countries have unveiled the first international agreement on how to protect artificial intelligence from irresponsible players. It aims to develop AI solutions that are "inherently safe".

On November 30, the professional IT community GlobalCIO hosted a large-scaled international conference "Global CIO Insights: Digital Transformation with AI". During the event, leading experts shared their practical experience in launching projects utilizing artificial intelligence (AI) and highlighted approaches that helped elevate their companies to new heights.

Voting for projects participating in the "Project of the Year" contest is open. The voting began on December 1st and will continue until January 15th inclusive. The winners will be announced on February 7th, 2024.

Online sales is one of the areas where the quality of IT tools directly affects business profitability. Kamza Nugumanov, CIO of Jusan store, tells about the experience of deploying a rapidly growing Kazakh marketplace.

We use cookies for analytical purposes and to deliver you the best experience with our website. Continuing to the site, you agree to the Cookie Policy.