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Discovering the Significance of PR for CIOs: Insights from Kirill Alifanov

Kirill Alifanov, ex-CIO of Unipro, Rusagro, Uralkali, and a lecturer of the   "Advanced IT Director Courses" program at HSE.

​​As businesses increasingly rely on technology for their operations, the role of CIO has become more crucial. However, despite the importance of their work, CIOs often need help communicating the value of their contributions to the wider organization. This is where PR can play a vital role, helping CIOs to build their personal brand and demonstrate the strategic importance of digital transformation to both internal and external stakeholders.

We invited Kirill Alifanov, ex-CIO of Unipro, Rusagro, and Uralkali, to share life hacks on utilizing basic communication tools to reach professional goals successfully.

Why PR is essential in the Tech industry? What do necessary communication practices usually include? And how to adapt these approaches for both primary directions of public relations — internal and external? Discover useful insights in the interview with Kirill Alifanov. The video is available exclusively to registered members of Global CIO.

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