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How a CIO can increase his/her importance in the company

CIO (Chief Information Officer) is a manager responsible for information technology and digital transformation. Their roles can be very diverse and depend on the company's size, industry, and current business goals. They can include strategic planning (participation in the development and implementation of strategic plans for the use of IT), market analysis (defining technology trends and developing digital transformation strategies), IT infrastructure management, implementation of new technologies and process optimization, ensuring information security, training and development, reporting, and control. In a rapidly changing technology landscape, the CIO must be prepared for changes in strategy and approaches to the use of technology.

Every business is unique, and to increase their importance in the company, the CIO must understand its goals and strategy, use available data to make decisions and provide reports, understand risk management, propose new ideas and approaches to the use of IT, and do not forget about constant self-development. 

The host of the Global CIO master class, Ekaterina Belyatinskaya, is a senior lecturer at the Higher School of Economics, a business trainer with experience in conducting MBA programs at the Skolkovo and RANEPA business schools. She spoke about how CIOs can adapt their communication and leadership style for more effective interaction in a team. She explained how CIOs can use the DISC model, which describes four personality types.

Personality typologies

Personality typologies contribute to better understanding, help to correctly form a team, find points of interaction and understand whether a person is in the right place. Difficulties in building interaction in a team often arise due to conflicts of interests. Understanding the personality type and motivators of employees helps to get the desired result from them.

In the 1920s, based on the works of Carl Gustav Jung and William Marston, the DISC methodology was created, which became especially popular in HR and project management. DISC is a system of psychometric classification of behavior that helps to understand and categorize different communication styles. 


The DISC personality typology distinguishes four personality types: C (compliance), D (dominance), S (stability) and I (influence). If a person is task-oriented but extroverted, then dominance is manifested; with people-orientedness and extroversion, influence is manifested; people-orientedness combined with introversion provides stability; task-orientedness and introversion provide compliance. People with a high level of dominance have a strong will, strive to achieve goals, are self-confident, and prefer a direct approach to solving problems. These types can be illustrated with images.


The personality symbolized by the red triangle is goal-oriented, decisive, dynamic, impatient, restless and result-oriented, dominant, persuasive and competitive, a highly motivated realist. Such people can be expected to make quick decisions and achieve quick results. 

Yellow Zigzag - spontaneous and inspiring enthusiast, involved, sociable, able to influence and persuade, impatient idealist and optimist. This style is characterized by sociability, enthusiasm, ability to motivate others, desire to persuade. Such people find the right words, convincing others of what needs to be done. They do not like deadlines very much, but are able to find people to implement the task and their vision.

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