New technologies for the unified communication environment
The issue of understaffing remains pressing in Russia, however, the challenge of improving labor efficiency is just as critical. Currently, this indicator is two to three times lower as compared to the leading world`s industrialized regions. One of the key factors leading to increased efficiency is employee engagement, commitment to development and achieving corporate goals and objectives. Yet how does one motivate people in an era of consistent stress and burnout risk? Let’s look at the digital solutions that promise HR professionals streamline their interaction with staff.
There are many root causes of low productivity, however they all require a comprehensive approach. First and foremost, companies should review their internal communications tools. Modern-day technologies not only make exchange of information faster and easier – they also help shape a holistic business environment, where employees feel heard and understand corporate values. Automated feedback and user-friendly digital platforms help maintain a high level of engagement.
Stages of Shaping Appealing Employee Experience
According to a survey by The John Bersin Company which involved over 900 global companies, the process of building efficient communications consists of four stages, each with its own process tools and practices. Implementing technologies at each stage is an integral stepping stone for shaping an appealing experience and improving employee engagement. Application of a single platform for all types of work-related communications ensures high speed of information delivery and feedback, while maintaining proper level of proprietary information protection. This becomes increasingly crucial in the context of ever-increasing cybersecurity threats and obligation to comply with various data security standards and policies. A single platform should provide employees with all services and benefits that the corporation has. It comprises all the requisite tools for communications, collaboration and project management.
Stage 1. Building Effective Teamwork
At this stage companies tend to focus on tactical relationships with their employees based on job duties execution in return for remuneration. Tools employed: Intranet and a mix of basic communications tools.
Stage 2. Shaping Supporting Environment
This stage is typified by building trust in leaders and the organization, transparent communication, a people-oriented approach whereby people help each other. Tools employed: AI-based chatbots, video conferencing, and shared document management.
Stage 3. Defining Narratives
Main focus: Concentration on the mission and purpose in all interactions, values-based leadership model. Tools employed: Decision-making support system embedded in business processes.
Stage 4. Shaping Comprehensive Growth Environment
At this stage companies incentivize people to deploy their strengths, encourage learning from mistakes and provide opportunities for development at all levels. Companies tend to empower people to be the best at what they do. Entities at this level quickly adapt, people work effectively in teams and show their creativity through innovations. Staff are perceived as individuals who lead their organization to success. Only 20% of the surveyed companies managed to reach this stage. Tools employed: Adaptive learning tools; (predictive) analytics of employee actions; and advanced tools for developing expertise and skills.
To get to Stage 4, a business must build a comprehensive communications environment within the organization that forges the atmosphere of trust and transparency, which enables employees to feel part of a single team. If staff members understand the company strategy, its goals and values, they are likely to be motivated and involved in business processes.
Corporate communications should be multi-layered which implies a number of channels: From regular meetings to corporate updates to feedback platforms. It is crucial that information is accessible and understandable to all employees, regardless of their position or corporate level.
Furthermore, active employee engagement in the decision-making process and discussion of important corporate issues helps nurture a culture of teamplay. When employees see that their opinions are appreciated and accounted for, their corporate loyalty gets a boost, as well as their desire to achieve shared goals.
An equally important aspect is the application of technology to improve corporate communications. Collaboration platforms, instant messengers and customized apps are able to substantially streamline interactions between teams and departments. This helps reduce the time used for communication of information and enhance decision-making efficiency.
And yet is it possible to merge all the requisite tools to get the most out of them? One way is to offer employees an integrated platform, on which they are able to get important corporate messages, provide their feedback, and share their experiences and information. IVA Technologies has developed an innovative solution – a single platform for corporate communications and collaboration called IVA One. This platform combines all the key tools for employee productivity in one user-friendly and secure super app. IVA One can replace a variety of disparate apps and provide companies with its powerful, easily integrated and scalable solution.
IVA One combines all the needed tools for employees in a single window: a corporate messenger, audio and video conferencing, webinars, email, calendar, address directory, speech recognition system, a neural networks-based online translation system, as well as business process automation services. You can use this app for surveys, gathering feedback, information reporting and sharing.
Investing in corporate culture and communications is not just trendy – it’s a must for businesses striving for long-term success. In the context of globalization and a growing number of remote workers the development of a holistic corporate environment becomes ever more relevant. Investing in this domain allows to not only streamline corporate processes but also shapes a sustainable corporate environment ready for challenges posed by modern-day markets. Companies focusing on the development of corporate culture and communications grow more attractive to prospective employees. They forge their positive image which translates into enhanced trust and loyalty, as well as better employee engagement and higher workforce productivity.
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