Expanding the functionality of the Rive Gauche mobile application
- Customer
- Rive Gauche
- Project manager on the customer side
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- IT Provider
- Napoleon IT
- Year of project completion
- 2022
- Project timeline
- June, 2021 - November, 2022
- Project scope
- 2 million users
- Goals
- Create a direct communication channel with Rive Gauche customers, attract a younger audience to purchases and increase the number of repeat sales through a mobile application
The uniqueness of the project
In order to achieve the goals of the project, it was necessary to work on expanding and developing new functionality of the mobile application while maintaining the concept of omnichannel and seamless client experience. As a result, the new functionality of the application allows users to take advantage of the smart search for the desired product and the ability to purchase in a convenient way. There was aconvenient payment with shares from Tinkoff and Sberbank, through the SBP or with a bank card / Rive Gauche certificate. The mobile application allows users to select and deliver goods to the client by courier or to the nearest pickup point.
- Used software
- Developed using Kotlin, Swift, Java, C-Sharp technologies
- Project Description
-
Rive Gauche is a Russian perfumery and cosmetics chain that occupies a leading market position in the premium and luxury segments. Today the company has more than 240 stores throughout Russia and an online store covering the entire beauty segment.
The application is taken for support for the development of functionality. The implementation took place taking into account the tracking of trends in the relevance of world trends in design and the wishes of the customer. As a result, for the convenience of users, the UX / UI of the mobile application has been redesigned: Authorization, Main screen, Product card, Cart, Checkout, Catalog, Search, Promotions and coupons
New functionality has been developed:
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Search by QR code
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New payment methods - payment by shares, SBP, etc.
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Smart full text search
In the new version of the application, the UI / UX of the application, user path, authorization, main screen, section with promotions have been redesigned. Ideas were developed to create a chat bot, a smart search for users, as well as a separate application for company consultants. Now shopping in the RIVE GAUCHE store has become even easier and more enjoyable. After the release , the
number of purchases through the mobile application increased by 32% and the average purchase receipt through the mobile application increased by 27% -
- Project geography
- Russia
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