Profit Improvement (RGM) work automation in BAT
- Customer
- BAT Russia
- IT Provider
- BAT Russia
- Project timeline
- August, 2020 - November, 2021
- Project scope
- 36000 man-hours
- Goals
-
Building a system for managing and optimizing revenue - both from the side of revenue management processes and the creation of products necessary for the effective management of these processes, namely:
1. Pricing control
2. Assortment management
3. Trade investment management
In addition to these three points, we have created a local development center aimed at the rapid search and development of IT solutions for business, combining data for all departments of the company - from research to sales.
The uniqueness of the project
BAT's first local RGM development center, which has become a methodological and product pioneer for new markets as part of the revenue improvement process- Used software
- Azure, Snowflake, Databricks, WhereScape, Power BI, Docker, Plotly. For solution development: Python, R.
- Difficulty of implementation
- 15 developers from India, Romania, China and Malaysia worked with the project to develop solutions. In the Russian office, 4 people worked on the project. The total number of man hours is more than 36,000 per year.
- Project Description
-
The RGM (Revenue Growth Management) project is the new philosophy of BAT. This is the union of the financial department, research department, IT, marketing and sales departments to create a single ecosystem for finding opportunities to automate processes and maximize profits. The project is built around a colossal amount of input data that has been processed and fed into multiple streams with solutions that are divided into descriptive, predictive, and prescriptive analytics.
Together with such a division, the company took the path of optimizing business processes, as well as creating a development center for the needs of departments, thus both creating a general solution outline and adding special separate programs for tasks.
- Project geography
- Russia
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