Profit Improvement (RGM) work automation in BAT
- Customer
- BAT Russia
- IT Provider
- BAT Russia
- Project timeline
- August, 2020 - November, 2021
- Project scope
- 36000 man-hours
- Goals
-
Building a system for managing and optimizing revenue - both from the side of revenue management processes and the creation of products necessary for the effective management of these processes, namely:
1. Pricing control
2. Assortment management
3. Trade investment management
In addition to these three points, we have created a local development center aimed at the rapid search and development of IT solutions for business, combining data for all departments of the company - from research to sales.
The uniqueness of the project
BAT's first local RGM development center, which has become a methodological and product pioneer for new markets as part of the revenue improvement process- Used software
- Azure, Snowflake, Databricks, WhereScape, Power BI, Docker, Plotly. For solution development: Python, R.
- Difficulty of implementation
- 15 developers from India, Romania, China and Malaysia worked with the project to develop solutions. In the Russian office, 4 people worked on the project. The total number of man hours is more than 36,000 per year.
- Project Description
-
The RGM (Revenue Growth Management) project is the new philosophy of BAT. This is the union of the financial department, research department, IT, marketing and sales departments to create a single ecosystem for finding opportunities to automate processes and maximize profits. The project is built around a colossal amount of input data that has been processed and fed into multiple streams with solutions that are divided into descriptive, predictive, and prescriptive analytics.
Together with such a division, the company took the path of optimizing business processes, as well as creating a development center for the needs of departments, thus both creating a general solution outline and adding special separate programs for tasks.
- Project geography
- Russia
June 2024 was a very dynamic month for AI and data analytics market, marked by significant events, product launches, and industry insights.
On June 4, 2024, the professional IT community Global CIO held its annual meeting with IT leaders from Kazakhstan. IT executives from leading companies in Kazakhstan were invited to the online meeting.
The big news of the past month was the launch of GPT-4o. This new version of generative AI now takes any combination of text, audio, images and video as input, and generates any combination of text, audio and images.
Online VS offline: 5 differences between online and offline retail in inventory management processes
Inventory management plays an important role in retail development as it affects customer satisfaction, competitiveness and overall business performance. Azamat Nirov, Inventory Management product director at Napoleon IT, talks about the main differences in online and offline retail, as well as the factors that determine the specifics of these approaches.