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Profit Improvement (RGM) work automation in BAT

BAT Russia
IT Provider
BAT Russia
Project timeline
August, 2020 - November, 2021
Project scope
36000 man-hours

Building a system for managing and optimizing revenue - both from the side of revenue management processes and the creation of products necessary for the effective management of these processes, namely:

1. Pricing control

2. Assortment management

3. Trade investment management

In addition to these three points, we have created a local development center aimed at the rapid search and development of IT solutions for business, combining data for all departments of the company - from research to sales.

The uniqueness of the project

BAT's first local RGM development center, which has become a methodological and product pioneer for new markets as part of the revenue improvement process
Used software
Azure, Snowflake, Databricks, WhereScape, Power BI, Docker, Plotly. For solution development: Python, R.
Difficulty of implementation
15 developers from India, Romania, China and Malaysia worked with the project to develop solutions. In the Russian office, 4 people worked on the project. The total number of man hours is more than 36,000 per year.
Project Description

The RGM (Revenue Growth Management) project is the new philosophy of BAT. This is the union of the financial department, research department, IT, marketing and sales departments to create a single ecosystem for finding opportunities to automate processes and maximize profits. The project is built around a colossal amount of input data that has been processed and fed into multiple streams with solutions that are divided into descriptive, predictive, and prescriptive analytics.

Together with such a division, the company took the path of optimizing business processes, as well as creating a development center for the needs of departments, thus both creating a general solution outline and adding special separate programs for tasks.

Project geography
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