Geo-Analytics Driven Agile Transformation in Telecom Retail Using H3 Hexagon-based Heatmaps
- Customer
- Tele2/Altel
- Project manager on the customer side
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- Year of project completion
- 2023
- Project timeline
- July, 2021 - March, 2022
- Project scope
- 4320 man-hours
- Goals
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Business Challenges and Pain Points
• High CAPEX for new retail shops without data-backed justification
• Missed opportunities due to lack of real-time analysis
• Static business models that are unable to adapt to rapidly changing consumer
behavior
• Environmental impact of poorly optimized physical infrastructure
• Traditional methods were slow in determining optimal store locations
• High costs associated with relocating or establishing new stores
• Ensuring minimal service disruption during store transitions
- Project Results
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Tangible Measurements
• ROI: 7% increase due to optimized store locations.
• Revenue Increase: 5% revenue increase per product per year.
• Net Promoter Score (NPS): increased by at least 8%.
The uniqueness of the project
Innovative Approaches:
• Geo-analytics to determine the home location of a subscriber using a probabilistic distribution over base stations.• H3 Hexagon-based Heatmaps provide a visual representation of subscriber density.
- Used software
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Design Principles:
• User-Centric: All designs should focus on ease-of-use and accessibility for both our internal teams and end-users.
• Scalability: The system should be able to handle increasing amounts of data as our subscriber base grows.
• Interoperability: Easy integration with existing systems for data sharing.
• Sustainability: Consider environmental impacts in all design elements.
- Difficulty of implementation
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Geospatial Data: Location coordinates of subscribers and base stations.Subscriber Data: Usage patterns, peak activity times, and service type used.Sales Data: From existing and closed stores for performance metrics.Competitor Store Locations: To identify areas of opportunity or potential oversaturation.
- Project Description
-
• Dashboard: A dashboard displaying heatmaps and key metrics.
• Interactive Maps: H3 hexagon layered maps that can be filtered based on different metrics.
• User Access Controls: Different access levels for different teams, ensuring data integrity and security.
- Project geography
- Whole country (Kazakhstan)
June 2024 was a very dynamic month for AI and data analytics market, marked by significant events, product launches, and industry insights.
On June 4, 2024, the professional IT community Global CIO held its annual meeting with IT leaders from Kazakhstan. IT executives from leading companies in Kazakhstan were invited to the online meeting.
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