AUTOZONE - DMS, ERP AND CX
- Customer
- BGC
- Project manager on the customer side
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- IT Provider
- Balubaid Group Of Companies - Autozone
- Year of project completion
- 2024
- Project timeline
- March, 2023 - January, 2024
- Project scope
- 2080 man-hours
- Goals
- Digital Transformation of Autozone Business Line
- Project Results
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DIGITAL TRANSFORMATION JOURNEY designed to streamline operations, boost productivity, and enhance customer experiences
A.) Seamless Customer Engagement: Build lasting relationships with our clients. Our system enhances CRM capabilities, ensuring personalized experiences for each customer.B.) Efficiency Redefined: Said goodbye to manual processes. Our new system automates inventory management, sales tracking, and customer relations, allowing you to focus on what matters most - selling cars.C.) Streamlined Sales Process: From lead generation to closing deals, our system simplifies the entire sales process. Access comprehensive customer profiles, track interactions, and automate follow-ups for a smooth sales journey.D.) Service Department Efficiency: Manage appointments, track repair processes, and ensure top-notch customer service.
E.) Enhanced Marketing: Create targeted marketing campaigns effortlessly. With our system's advanced features, We can segment our customer base and deliver personalized promotions, increasing our marketing ROI.F.) Enhanced Marketing:Create targeted marketing campaigns effortlessly. With our system's advanced features, We can segment our customer base and deliver personalized promotions, increasing our marketing ROI.
The uniqueness of the project
Implemented in fast track with satisfaction rate of 100%A.) Digitalization
B.) Change Management
C.) Business Process Reengineering
- Used software
- Oracle Fusion Cloud ERP, CX with AL & ML!
- Difficulty of implementation
- To implement "Change Management"
- Project Description
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Balubaid Automotive:Balubaid has over 65 years of automotive history, including over five decades as an agent or exclusive distributor for brands including Chevrolet, GMC, Cadillac, Buick, Opel, Pontiac, Subaru, Daihatsu, and Peugeot.During this time, Balubaid has been among the largest independent General Motors dealers in the world, as well as one of the leading dealers of Peugeot vehicles in the region. In its last decade as a General Motors agent, Balubaid was the fastest growing dealer in Saudi Arabia.
Autozone, a venture of Balubaid Group was founded in 2012. Balubaid Group Since 1952 has a long-standing legacy in the automotive industry. Autozone provides customers with a diversified selection of vehicles from top brands in the Kingdom of Saudi Arabia. We work closely with major authorized automotive brands to offer the most popular models in the local market. Furthermore, we have partnered with reputed financing companies and banks to offer more financing options that cater to various customer segments. Our unique value proposition consists of three prime pillars:
Autozone is a unique automotive retail system that is pioneering the concepts of consumer choice, comfort, and convenience for Saudi Arabian car buyers. The large format of Autozone facilities, some of which can accommodate over 60 vehicles for display, allows consumers to see, touch, and experience most of the best-selling vehicles in the Kingdom under one roof. Organized into sedan, SUV and commercial zones and vehicle segments by size, Autozone makes comparison shopping easier and more pleasant than ever before.
DIGITAL TRANSFORMATION REQUIREMENTS:To cover all processes from Sales and marketing, through spare parts and aftersales, customer engagement, finance and leasing operations to corporate financials.a.) Vehicle Salesb.) CRMc.) Financialsd.) Aftersales & Spare partse.) Reporting
- Project geography
- Saudi Arabia
