The Iktissab Loyalty System
- Customer
- Abdullah Alothaim Markets
- Project manager on the customer side
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- IT Provider
- Abdullah Alothaim Markets
- Year of project completion
- 2024
- Project timeline
- January, 2024 - September, 2024
- Project scope
- 3500 man-hours
- Goals
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- To enhance the Iktissab Loyalty app's user experience.
- To increase user engagement and customer retention.
- To establish the app as the leading loyalty platform in Saudi Arabia.
- To ensure top-tier cybersecurity to protect sensitive customer data.
- Project Results
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- Market Leadership in Cybersecurity, achieving a top score of 98% in the market, the first rank 6% ahead of the second place.
- Increased user engagement and customer retention.
- Achieved the highest cybersecurity standards and recognition as the top-ranked loyalty app on CTM360.
- Iktissab became a market leader and benchmark in the region.
The uniqueness of the project
- Used software
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- Cybersecurity tools for encryption, multi-factor authentication, and real-time monitoring.
- Abdullah Alothaim Markets’ digital platforms for integration.
- CTM360’s platform for cybersecurity rating.
- Difficulty of implementation
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- High difficulty due to the need for cutting-edge security measures, regular cybersecurity audits, and maintaining a seamless user experience.
- Coordination with external cybersecurity firms added complexity.
- Project Description
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The Iktissab Loyalty app was revamped to improve user experience by adding personalized rewards and real-time notifications. The project focused on integrating these features with Abdullah Alothaim Markets' digital ecosystem while ensuring robust security measures to protect user data and maintain the app's reliability.
- Project geography
- Saudi Arabia, primarily focused on Abdullah Alothaim Markets’ customer base and Egypt.
- Additional presentations:
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