E-commerce
- Customer
- GKB LENS PVT LTD ( GKB OPTICALS)
- Project manager on the customer side
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- Year of project completion
- 2025
- Project timeline
- July, 2025 - December, 2025
- Project scope
- 2160 man-hours
- Goals
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Primary Objectives:
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Boost online sales and revenue
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Enhance customer experience through personalization and user-friendly interface
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Increase product visibility and discoverability
Secondary Objectives:
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Streamline operations (inventory, order fulfillment, logistics)
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Leverage data analytics for informed decision-making
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Strengthen brand presence through social media and engagement
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- Project Results
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Key Outcomes:
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Improved conversion rates and average order value
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Enhanced customer satisfaction and loyalty
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Increased operational efficiency and reduced costs
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The uniqueness of the project
This retail e-commerce project stood out due to its innovative approach to personalization, leveraging AI-driven product recommendations and tailored promotions. The integration of augmented reality (AR) technology enabled customers to virtually try-on products, enhancing the shopping experience. Additionally, the project's focus on seamless omnichannel integration ensured a cohesive brand experience across online and offline channels. These cutting-edge features drove customer engagement, increased conversions, and set the client apart in a competitive market.
- Used software
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E-commerce platform: Magento (Headless)
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Front-end development: Next.js, React
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Payment gateway: Razorpay
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Project management tools: Jira
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Analytics and reporting: Google Analytics
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Version control: Git, GitHub
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- Difficulty of implementation
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The project involved medium to high complexity due to:
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Headless Magento architecture requiring API integrations
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Next.js and React front-end development for a seamless user experience
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Integration with third-party services like Razorpay and Google Analytics
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Ensuring scalability, security, and performance optimization
The complexity was managed through agile methodologies, regular team collaboration, and meticulous planning
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- Project Description
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This e-commerce project involved developing a headless Magento solution with a Next.js and React front-end, providing a seamless and scalable online shopping experience. The project aimed to enhance customer engagement, improve conversion rates, and increase online sales. Key features included:
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Responsive design for optimal user experience across devices
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Integration with Razorpay for secure payment processing
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Utilization of Google Analytics for data-driven insights
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Agile project management using Jira
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Version control and collaboration through Git and GitHub
The project delivered a fast, secure, and user-friendly e-commerce platform that met the client's business objectives and exceeded customer expectations.
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- Project geography
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This project was delivered remotely with occasional on-premises collaboration. Our location is based in Kolkata, India. The development team was also located in various cities across India, ensuring a collaborative and distributed work environment.
- Additional presentations:
- E- Com Project.pdf