Digital transformation or optimization?
24 January 2025
At the discussion panel, representatives of FMCG companies and the agro-industrial complex discussed the reality of digital transformation in their industries. The main question is whether there is really a transformation of business models, or is this trendy term a simple optimization of existing processes? The participants shared specific examples of the implementation of digital technologies, discussed the impact of automation on HR issues and data monetization opportunities. Particular attention was paid to the criteria for distinguishing between real digital transformation and simple process automation.
Digital transformation
is the process of a comprehensive transformation of a business or organization through the introduction of digital technologies, automation of processes of interaction with customers and partners, as well as adaptation of the culture and skills of employees to the new realities of the digital world. The main goal of digital transformation is to increase the efficiency, flexibility and competitiveness of companies with the help of modern technological solutions.
In agribusiness and FMCG, digital transformation opens up many opportunities to increase yields, reduce costs, optimize processes and improve product quality. Its key benefits include increased productivity, automation, resource optimization, improved product quality, risk management and supply chain integration, and access to new markets.
As world experience shows, the use of sensors and IoT technologies allows you to control the growing conditions of plants and animals in real time, providing optimal parameters of temperature, humidity, lighting and other important factors. Robotic systems can perform routine tasks such as watering, fertilizing, and harvesting, reducing labor costs and improving the accuracy of operations.
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Using sensors and IoT technologies
New farming methods using GPS navigation, drones, and satellite imagery help allocate resources (such as water or fertilizer), reducing losses and increasing yields. Smart energy management systems reduce energy costs, especially in greenhouses. Monitoring and analytics systems allow you to quickly detect plant and animal diseases, preventing massive losses of crops or livestock. Modern technologies ensure product quality control at every stage of production, from seeds to finished products.
Predictive models and meteorological data help farmers take timely action to protect crops and animals from adverse weather conditions. Digital insurance platforms offer personalized insurance based on real data on the condition of the field and predicted risks. Optimizing logistics using big data and artificial intelligence improves product delivery, reduces costs, and reduces losses. Online platforms and marketplaces open up access to new sales channels, expanding the geography of sales and increasing the income of farms.
Thus, in theory, digital transformation in the agro-industrial complex contributes to the creation of a more sustainable, efficient and competitive industry that is able to adapt to the challenges of the modern world and ensure food security.