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Global CIO
Global CIO

Cross-functional teams: effectiveness metrics and motivation

14 July 2026
FMCG
Natalia Zueva, CIO of SPLAT Group, draws on more than 40 completed projects to explain why cross-functional teams stall long before they become productive — and what actually gets them moving. A ten-person group assigned to a project is not yet a team, and skipping the time it takes to become one is the most common planning mistake IT leaders make. Zueva walks through Tuckman's stages of team development, why classic tools like risk logs and reserves now matter more as ways to manage a team's anxiety than as formal process, and how an Ishikawa diagram helped resolve a standoff between IT and finance over cost calculation.
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