The company explained that forgotten accounts often use old or weak passwords that may have been compromised or lack two-factor authentication. Google's internal analysis found that abandoned accounts are at least 10 times less likely than active accounts to use two-step verification. As a result, when compromised, they can be used for a wide range of malicious actions: from stealing personal data to distributing unwanted content.
The new policy only applies to personal Google accounts and does not affect organizations such as schools or businesses.
First, the company will delete those accounts that have never been used after creation. In advance, Google will send notices to owners over a period of several months to both the account email address and a backup email address, if one has been provided.
To keep your account active, the company advises logging into it at least once every two years. An account will be considered active if the user:
reads or sends emails;
uses Google Drive;
watches videos on YouTube;
downloads applications from Google Play Store;
uses Google search;
uses the “Sign in with Google” feature to visit a third-party application or service.
An account is also considered active if there is a subscription configured through it, for example, to Google One, a news publication, or an application.
The company first announced an update to its inactive account policy in May 2023.
Artificial intelligence technologies have been developing for decades, but only in the last few years have neural networks "smartened up" to a level that allows them to be used as assistants or even to replace human labor.
The beginning of the year was marked by a flurry of activity by various legislators to deal with artificial intelligence. The New York Times filed a lawsuit against OpenAI and Microsoft, and the UAE created an AI council to accelerate the adoption of AI systems in critical sectors of the economy.
What should a business solution be, so that it is chosen by young people, but at the same time not rejected by older professionals? Maybe beauty will save the peace in the team, because everyone wants to work in an application that looks beautiful? It is true, but User Interface (UI) is good when it is based on User Experience (UX). If harmony between UI and UX is achieved, the product will be both beautiful and user-friendly.