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Media: Apple is discussing with Google the local integration of the Gemini chatbot in iOS 18

According to Bloomberg, Apple plans to integrate Google's Gemini chatbot into the iPhone to perform some generative AI tasks. The companies are negotiating on this issue. Apple previously discussed this possibility with OpenAI.

Gemini will likely launch with the release of the iOS 18 update this year. Apple plans to add many new AI-related features that will run on the device rather than in the cloud. She is already looking for a partner who can integrate into the iPhone functions for creating images based on text descriptions and writing texts using simple prompts.

If Apple and Google enter into an agreement, Gemini will gain a significant advantage over its competitors. In January, Samsung already introduced new smartphones with artificial intelligence functions based on Gemini.

But the parties have not yet decided on the terms of the contract, the brand and how AI will be integrated into the iPhone. The deal between Apple and Google will likely be based on the two companies' search partnership. For years, Google paid Apple billions of dollars to make its search engine the default option in the Safari web browser on iPhones and other devices. 

The talks suggest that Apple is not very far along in its efforts to create its own artificial intelligence. Since early last year, the company has been testing its own generative AI, codenamed Ajax. Some employees work with a chatbot called Apple GPT. 

There are also concerns that the new agreement between Apple and Google will attract the attention of regulators in the US and the European Union.

In 2023, Apple CEO Tim Cook said that he personally uses ChatGPT, but noted that there are "a number of issues that need to be addressed." The top manager promised that new artificial intelligence features will appear on Apple platforms “in a very thoughtful manner.” 

The integration of Artificial Intelligence (AI) into business operations marks a transformative era, enhancing efficiency and innovation across industries. From revolutionizing HR with automated recruitment to aiding early disease detection in healthcare, AI's impact is profound. It enables predictive cybersecurity, personalized customer interactions, and accelerated software development in IT. 

Lots of news from technology vendors and modern cases on how to use data analytics for operations excellence – this is what March brought us this year.

In this issue we looked at the drivers and bright trends in retail. AI will undoubtedly be the leader among technologies for several years ahead in retail, and in the economy in general. Its emergence in wide access has opened up incredible opportunities for improving business efficiency.

“Before the automation introduction, the process was complicated by the fact that the address system was stationary, not dynamic. We could not automate serial and batch accounting of products. It was not possible to automate the warehouse replenishment processes, both planned and on order. The accounting system did not reflect all goods movements,” says Alexander Permyakov, head of the warehouse complex.

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