Media: Apple is discussing with Google the local integration of the Gemini chatbot in iOS 18
Gemini will likely launch with the release of the iOS 18 update this year. Apple plans to add many new AI-related features that will run on the device rather than in the cloud. She is already looking for a partner who can integrate into the iPhone functions for creating images based on text descriptions and writing texts using simple prompts.
If Apple and Google enter into an agreement, Gemini will gain a significant advantage over its competitors. In January, Samsung already introduced new smartphones with artificial intelligence functions based on Gemini.
But the parties have not yet decided on the terms of the contract, the brand and how AI will be integrated into the iPhone. The deal between Apple and Google will likely be based on the two companies' search partnership. For years, Google paid Apple billions of dollars to make its search engine the default option in the Safari web browser on iPhones and other devices.
The talks suggest that Apple is not very far along in its efforts to create its own artificial intelligence. Since early last year, the company has been testing its own generative AI, codenamed Ajax. Some employees work with a chatbot called Apple GPT.
There are also concerns that the new agreement between Apple and Google will attract the attention of regulators in the US and the European Union.
In 2023, Apple CEO Tim Cook said that he personally uses ChatGPT, but noted that there are "a number of issues that need to be addressed." The top manager promised that new artificial intelligence features will appear on Apple platforms “in a very thoughtful manner.”
The editors of Global CIO discussed with Ahmet Hakan Göral, CIO at Boutique Rugs and winner of the Project of the Year 2023 contest, his current projects, the approach to digital transformation and the specifics of the role of CIO in retail.
April was full of new initiatives from vendors as well as some fascinating news on the technology front. With Olympics in Paris approaching, more news will be flowing in from the capital of France.
My profession, the role of CIO, unfortunately means that sometimes I come to a company to replace another CIO. Presumably, the previous CIO did not suit the company, and they decided to replace him or her.