Social Selling Con 2025: ABM, AI, and B2B Marketing trends - livestream recording available
October 21, 2025
Industry leaders from AT&T, Microsoft, ModumUp, Kyndryl, Globant, and OutSystems shared practical insights that you can apply directly to your work. The event featured sharp talks, meaningful discussions, and real-world insights on the future of Social Selling in 2026, ABM, AI, and the evolving relationship between marketing and sales.
If you missed it, here’s the link to the Social Selling Con 2025 recording: https://www.youtube.com/playlist
Networking on LinkedIn: Tips for Meaningful Connections
To generate high-quality leads, private messages are still the most powerful tool. However, how you initiate the conversation matters.
Olga Bondareva, Founder of ModumUp, recently shared six soft networking techniques that work well in the early stages of outreach:
- React to Posts: Simple reactions show attention and are more impactful when the post doesn’t already have hundreds of likes
- Leave Thoughtful Comments: Personal and relevant comments invite curiosity and encourage people to visit your profile
- Mention Others in Your Posts: Building on someone’s idea and tagging them can spark a conversation, often leading to private messages
- Send Congratulations: Small gestures like congratulating someone on a work anniversary or promotion can break the ice and lead to deeper discussions
- Endorse Skills: A thoughtful endorsement can prompt a warm reply, sometimes even starting the conversation
- Repost with a Note: Sharing someone else's post with a brief comment shows genuine appreciation and can increase visibility
- Private messages remain the strongest outreach tool, but building initial connections through these softer methods ensures your outreach will feel warmer when the time comes.
Read more here: https://www.linkedin.com/posts/olgabond_networking-on-linkedin-doesnt-have-to-be-activity-7373713531...
Content Funnel on LinkedIn: Structuring Your Posts for Maximum Impact
Why do some LinkedIn posts get attention but fail to generate leads? Often, it’s because there’s no content funnel behind them. A content funnel guides your audience through awareness, consideration, and conversion stages, making your posts more effective in nurturing leads.
Here’s how a content funnel works on LinkedIn:
- Awareness: Introduce yourself, your company, and your products.
- Formats: career stories, team highlights, company updates
- Consideration: Show how your product solves problems and what differentiates you.
- Formats: case studies, analytics, recommendations
- Conversion: Prompt action — whether it’s scheduling a call, attending an event, or booking a consultation.
- Formats: offers, event invitations.
New connections are always joining your LinkedIn network, so it’s important to repeat the funnel regularly to stay visible. While private messages are crucial for generating leads, a solid content funnel supports your efforts and nurtures ongoing engagement.
Learn more in Olga’s recent post: https://www.linkedin.com/posts/olgabond_why-do-some-posts-get-attention-but-dont-activity-7366458248...
We invite you to share these resources with colleagues and friends who could benefit from these Social Selling insights.