The future of marketing is defined by the development of AI, ethical issues and combating misinformation
December 26, 2022
"Amid unrelenting social and economic pressures, a future is looming for marketers where smart marketing leads to deeper and more valuable brand connections with customers, Andrew Frank, lead vice president of analytics for Gartner's marketing practice, wrote in a press release. "From combating misinformation to ensuring effective first-hand data collection, this year's predictions prioritize trends that marketers and advertisers can no longer afford to ignore," writes Frank.
Five top predictions for marketing executives By 2027, 80% of corporate marketers will introduce a dedicated content authentication feature to combat false information and fakes. The development of generative AI and user-generated content will dramatically increase the amount and variety of information brands must track. Active reputational management is paramount, but mass tracking of inaccurate or defamatory content in real time is becoming increasingly difficult in a polarized and rapidly changing world.
