The future of marketing is defined by the development of AI, ethical issues and combating misinformation
"Amid unrelenting social and economic pressures, a future is looming for marketers where smart marketing leads to deeper and more valuable brand connections with customers, Andrew Frank, lead vice president of analytics for Gartner's marketing practice, wrote in a press release. "From combating misinformation to ensuring effective first-hand data collection, this year's predictions prioritize trends that marketers and advertisers can no longer afford to ignore," writes Frank.
Five top predictions for marketing executives By 2027, 80% of corporate marketers will introduce a dedicated content authentication feature to combat false information and fakes. The development of generative AI and user-generated content will dramatically increase the amount and variety of information brands must track. Active reputational management is paramount, but mass tracking of inaccurate or defamatory content in real time is becoming increasingly difficult in a polarized and rapidly changing world.
In today's era of digitalisation, businesses in all sectors are facing new challenges. Competition is intensifying, customers are becoming more demanding and technology is evolving at breakneck speed. To remain competitive, businesses need to change. And one of the key steps along the way may be migrating to the cloud.
The right choice of a business partner is one of the main tasks of any business. The quality of goods or services that the company receives, as well as its reputation, depend on the reliability of the supplier. To make the process transparent and convenient, scoring models for assessing reliability come to the rescue.
Summer is coming to an end, but life in the analytics field is bustling. New vendor announcements, promising projects, and the pervasive penetration of AI into all areas of our lives are paving the way for the upcoming business season.
Maksim Karankevich, Director of Data and Digital Transformation, Ultramar, in his presentation shared his experience of implementing a cellular-based industrial radio network.