The future of marketing is defined by the development of AI, ethical issues and combating misinformation

In view of the growing focus on organizations' marketing practices, Gartner publishes five top predictions that marketing executives should consider in their strategies in 2023 and beyond to get the results they want and regain the trust of business leaders.
 "Amid unrelenting social and economic pressures, a future is looming for marketers where smart marketing leads to deeper and more valuable brand connections with customers, Andrew Frank, lead vice president of analytics for Gartner's marketing practice, wrote in a press release. "From combating misinformation to ensuring effective first-hand data collection, this year's predictions prioritize trends that marketers and advertisers can no longer afford to ignore," writes Frank.
 Five top predictions for marketing executives By 2027, 80% of corporate marketers will introduce a dedicated content authentication feature to combat false information and fakes. The development of generative AI and user-generated content will dramatically increase the amount and variety of information brands must track. Active reputational management is paramount, but mass tracking of inaccurate or defamatory content in real time is becoming increasingly difficult in a polarized and rapidly changing world.

18 countries have unveiled the first international agreement on how to protect artificial intelligence from irresponsible players. It aims to develop AI solutions that are "inherently safe".

On November 30, the professional IT community GlobalCIO hosted a large-scaled international conference "Global CIO Insights: Digital Transformation with AI". During the event, leading experts shared their practical experience in launching projects utilizing artificial intelligence (AI) and highlighted approaches that helped elevate their companies to new heights.

Voting for projects participating in the "Project of the Year" contest is open. The voting began on December 1st and will continue until January 15th inclusive. The winners will be announced on February 7th, 2024.

Online sales is one of the areas where the quality of IT tools directly affects business profitability. Kamza Nugumanov, CIO of Jusan store, tells about the experience of deploying a rapidly growing Kazakh marketplace.

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