The future of marketing is defined by the development of AI, ethical issues and combating misinformation
"Amid unrelenting social and economic pressures, a future is looming for marketers where smart marketing leads to deeper and more valuable brand connections with customers, Andrew Frank, lead vice president of analytics for Gartner's marketing practice, wrote in a press release. "From combating misinformation to ensuring effective first-hand data collection, this year's predictions prioritize trends that marketers and advertisers can no longer afford to ignore," writes Frank.
Five top predictions for marketing executives By 2027, 80% of corporate marketers will introduce a dedicated content authentication feature to combat false information and fakes. The development of generative AI and user-generated content will dramatically increase the amount and variety of information brands must track. Active reputational management is paramount, but mass tracking of inaccurate or defamatory content in real time is becoming increasingly difficult in a polarized and rapidly changing world.
In recent years, the term “Internet of Things” (IoT) has become one of the most popular in the tech world. It promised to connect billions of devices. The next stage was the Industrial Internet of Things (IIoT), which brought revolutionary changes to production processes. Today, a new term is coming onto the scene – AIoT (Artificial Intelligence of Things), combining the capabilities of the Internet of Things with the power of AI.
Sixty-eight IT executives from 15 countries, including Brazil, India, USA, Saudi Arabia, Turkey, Kazakhstan, and Indonesia participated in the project.
June 2024 was a very dynamic month for AI and data analytics market, marked by significant events, product launches, and industry insights.
Artem Kalivanov, CIO of Beeline Uzbekistan, discussed IT project management in terms of project definition, management models like Waterfall and Agile methodologies, and the importance of Lean in process management.