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Samsung may replace Google on its devices with a search engine from Microsoft

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The New York Times reported that Samsung may switch to Bing as its default search engine, replacing Google. The Korean company is attracted by the integrated AI functions.

Samsung's contract with Google brings the latter $3 billion a year, but it was reported that the Korean company wants to refuse to renew the contract. Journalists from The New York Times said that the news caused panic in Google's office and the company began hastily preparing a presentation with arguments in favor of using its search engine.

Samsung is now considering Microsoft's Bing as its default search engine. The deciding factor was the presence of AI features and a chatbot based on GPT. Google is still at the stage of implementing similar capabilities.

Representatives of Google commented on the situation, noting that a team of engineers is constantly working to improve the search engine to provide modern solutions for users and partners. In this case, the company stressed that smartphone manufacturers have the right to choose their own technologies for their devices.


The integration of Artificial Intelligence (AI) into business operations marks a transformative era, enhancing efficiency and innovation across industries. From revolutionizing HR with automated recruitment to aiding early disease detection in healthcare, AI's impact is profound. It enables predictive cybersecurity, personalized customer interactions, and accelerated software development in IT. 

Lots of news from technology vendors and modern cases on how to use data analytics for operations excellence – this is what March brought us this year.

In this issue we looked at the drivers and bright trends in retail. AI will undoubtedly be the leader among technologies for several years ahead in retail, and in the economy in general. Its emergence in wide access has opened up incredible opportunities for improving business efficiency.

“Before the automation introduction, the process was complicated by the fact that the address system was stationary, not dynamic. We could not automate serial and batch accounting of products. It was not possible to automate the warehouse replenishment processes, both planned and on order. The accounting system did not reflect all goods movements,” says Alexander Permyakov, head of the warehouse complex.

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