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Samsung may replace Google on its devices with a search engine from Microsoft

The New York Times reported that Samsung may switch to Bing as its default search engine, replacing Google. The Korean company is attracted by the integrated AI functions.

Samsung's contract with Google brings the latter $3 billion a year, but it was reported that the Korean company wants to refuse to renew the contract. Journalists from The New York Times said that the news caused panic in Google's office and the company began hastily preparing a presentation with arguments in favor of using its search engine.

Samsung is now considering Microsoft's Bing as its default search engine. The deciding factor was the presence of AI features and a chatbot based on GPT. Google is still at the stage of implementing similar capabilities.

Representatives of Google commented on the situation, noting that a team of engineers is constantly working to improve the search engine to provide modern solutions for users and partners. In this case, the company stressed that smartphone manufacturers have the right to choose their own technologies for their devices.


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