That's because, in addition to its top brands, which include Travelocity, VRBO, Hotels.com, Orbitz, Trivago, Wotif and CarRentals.com, the online travel service's most valuable asset is its $14 billion data - 70 petabytes of traveler information. in its AWS cloud.
"Data is our heartbeat," said Murthy, who joined Expedia Group as CTO and president of Expedia Product and Technology two years ago after serving as CTO of Verizon Media during the creation of 5G. "We have a very gigantic ecosystem, and with it we've really been able to provide personalized behavior for our travelers.
And with the expansion and popularization of AI among consumers, fueled by recent advances such as ChatGPT, Expedia's extensive use of analytics and machine learning to support this personalization strategy should allow the company to drive the travel industry even as its customer and partner numbers grow, Murthy said.
"Artificial intelligence is a huge tool for us. It's not new to us, but ChatGPT makes AI democratic for everyone, and combining those two things -- data and AI -- is very effective," she says, noting that Expedia currently processes about 600 billion AI predictions annually from its huge data warehouse.
18 countries have unveiled the first international agreement on how to protect artificial intelligence from irresponsible players. It aims to develop AI solutions that are "inherently safe".
On November 30, the professional IT community GlobalCIO hosted a large-scaled international conference "Global CIO Insights: Digital Transformation with AI". During the event, leading experts shared their practical experience in launching projects utilizing artificial intelligence (AI) and highlighted approaches that helped elevate their companies to new heights.
Voting for projects participating in the "Project of the Year" contest is open. The voting began on December 1st and will continue until January 15th inclusive. The winners will be announced on February 7th, 2024.
Online sales is one of the areas where the quality of IT tools directly affects business profitability. Kamza Nugumanov, CIO of Jusan store, tells about the experience of deploying a rapidly growing Kazakh marketplace.