Shutterstock will protect customers from lawsuits when using AI-created images

Shutterstock has unveiled plans to boost business confidence in AI by offering corporate users full indemnity in the event of lawsuits when using generated images.

The stock photo site will manually verify images created using artificial intelligence.

"This is an important advancement not only for our platform, but for the entire industry, as creatives and business professionals can use AI content created on our platform for any purpose, whether commercial or personal, without worrying about copyright infringement or ethical concerns," said Jeff Canning, Shutterstock's vice president of product.

John Lapham, general counsel at Shutterstock, said, "We are at a tipping point in the use of generative AI technology, as business professionals are looking for more assurances about their rights to legally embed such content, and creators want to make sure their work will be fairly used in accordance with the license."

Shutterstock's new rules will apply to all corporate users.

Adobe previously announced similar measures. The company will compensate for any copyright claims related to works created by its Firefly AI tool. Compensation will be paid in lieu of corporate customers.

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On November 30, the professional IT community GlobalCIO hosted a large-scaled international conference "Global CIO Insights: Digital Transformation with AI". During the event, leading experts shared their practical experience in launching projects utilizing artificial intelligence (AI) and highlighted approaches that helped elevate their companies to new heights.

Voting for projects participating in the "Project of the Year" contest is open. The voting began on December 1st and will continue until January 15th inclusive. The winners will be announced on February 7th, 2024.

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