Shutterstock will protect customers from lawsuits when using AI-created images
July 10, 2023
The stock photo site will manually verify images created using artificial intelligence.
"This is an important advancement not only for our platform, but for the entire industry, as creatives and business professionals can use AI content created on our platform for any purpose, whether commercial or personal, without worrying about copyright infringement or ethical concerns," said Jeff Canning, Shutterstock's vice president of product.
John Lapham, general counsel at Shutterstock, said, "We are at a tipping point in the use of generative AI technology, as business professionals are looking for more assurances about their rights to legally embed such content, and creators want to make sure their work will be fairly used in accordance with the license."
Shutterstock's new rules will apply to all corporate users.
Adobe previously announced similar measures. The company will compensate for any copyright claims related to works created by its Firefly AI tool. Compensation will be paid in lieu of corporate customers.
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