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Effa
KZ IT

Effa

Effa is a multi-module platform designed for digitalising sales in traditional, modern, and e-commerce sectors.

Their typical configurations feature:
• Automated quality control for distribution management,
• Flexible customisation for managing a team of sales representatives, complete with automatic routing and territory management,
• Computer vision tools for managing a team of merchandisers and monitoring shelf situations,
• Promotional activity coordination across all sales channels,
• Remote interaction capabilities with points of sale via telesales.

They place a strong emphasis on Big Data, Data-Driven strategies, and Master Data Management, offering extensive data collection and powerful analytics tools. They are committed to ensuring new technologies deliver business value as quickly as possible. Currently, they're focusing on integrating AI tools and building a smart tips system to help sales representatives and merchandisers achieve better results in retail outlets.
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